Company Name: Amazon.com Inc.
Stock Ticker Symbol: AMZN
Corporate HQ Location: Seattle, Washington
Main Website: www.amazon.com
Number of employees: (end of 2013) 117,300 full-time and part-time.
Amazon is mainly a service that also provides its own product lines.
What differentiates Amazon from other brands are the following:
Amazons Mission Statement: “…..to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices…..”
SWOT ANALYSIS CHART:
Stock Ticker Symbol: AMZN
Corporate HQ Location: Seattle, Washington
Main Website: www.amazon.com
Number of employees: (end of 2013) 117,300 full-time and part-time.
Amazon is mainly a service that also provides its own product lines.
What differentiates Amazon from other brands are the following:
- Faster search and transaction speed.
- It is a trusted brand in the eyes of consumers (compared to EBay) .
- Top customer service.
- Simple Navigation-( ie: One listing per product)
- No physical stores
- Largest Online Retailer
Amazons Mission Statement: “…..to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices…..”
SWOT ANALYSIS CHART:
Online Recommendations:
Amazon has an embedded review system on their website for each product, where customers can post reviews and rate the product using one to five stars. The cumulative star rating is then displayed on the top of the product page.
I think the reviews system is already functional and I don’t think it should be subject to any changes.
Amazon has an embedded review system on their website for each product, where customers can post reviews and rate the product using one to five stars. The cumulative star rating is then displayed on the top of the product page.
I think the reviews system is already functional and I don’t think it should be subject to any changes.