John Simons
Background: Works at a tech company as a network engineer.
Age: 20-30
Single, no children
Likes Best Buy and Fry’s but does not have time to go and look around due to his busy work schedule.
Buys electronics for his home and work needs from online retailers like Newegg, Amazon and Monoprice.
Identifiers:
Very tech savvy.
Uses a Blackberry Smartphone and a Microsoft Surface Tablet.
Has little time to shop at physical stores.
Wants to have convenience. Wants to avoid sales employees at stores. He believes they want to
Influence his buying decisions.
Goals:
Wants to own the latest tech gadgets out there.
Wants to make sure that the companies systems are set up properly.
Challenges:
Concerned about the security of his personal information.
Doesn’t like human interaction. Uses cellphones, VoIP, SMS, IM and Email to communicate with others.
Wants his online purchases to arrive quickly without the high cost of shipping.
How we can help:
Amazon Gift cards can be bought at a local store with cash or credit card and used as payment instead of a credit card online.
He can subscribe to Amazon Prime for 79/ a year and get free 2-day shipping.
We allow him to purchase almost anything, anywhere for any device without him leaving his desk desk, or even on the go through his mobile devices
Real Quotes:
-“Data, Data, Data I cannot make bricks without clay”.
-“Waiting is not one of my virtues”.
- “My work is already complicated. I don’t like my life to be complicated too”.
Common Objections:
“I want to test the product before I buy it”
“Is my credit card information safe on Amazon Servers?”
Marketing Message/ Tools
Amazon. Buy things easily, securely and reliably with just a few click anywhere, anytime.
E-mail/RSS-Feeds/Twitter/Windows 8 App/Browser Plugins.